“ …other than that, [Uniqlo’s] clothes say almost nothing: no logos, no design flourishes, no distinguishing marks. Uniqlo’s advertising rarely tries to inject a particular statement or identity into the brand, unlike the hipster sex of American Apparel or the “classic” preppie vibe of The Gap. Uniqlo is basically a Pantone-hued commodity, making it a perfect fit for both highly sophisticated and completely disengaged fashion consumers.
—
The Business of Fashion - Uniqlo: A Feel-Good Commodity
It’s always interesting to see how brands position themselves within an industry and gain and lose their intended meaning, either intentionally or unintentionally.
(via kenyatta)
uniqlo is where i plan to buy all my clothes for the rest of my life (it’s already at least 70% of my wardrobe) because I HATE FASHION BUT ALSO I LOVE FASHION.
